Client A major independent wholesale supplier to the electrical trade
Challenge Increase their share of spend with electricians during a severe period of downturn in the building industry created by the GFC.
Solution ‘Tools 4 Tradies’ sales promotion
Mechanics The promotion rewarded increased spend in store, with a tiered range. The more they spent, the better the free gift. From as little as $1500 all the way up to $9000+, tradespeople could choose from a range of top international brand drills, torches, saws, and charger/battery sets.
Results A $100,000 per week sales increase each week over a 16 week period.
